"I do the marketing I want"
Fabio Rovazzi, class of '94. He became famous for his single "Let's go to command" released in 2016. He took care of writing the song himself (in collaboration with Danti of Two Fingerz) and editing of the video clip. The song was a huge success, achieving five platinum discs. In the same year she also published "Tutto Very Interesting" and in 2017 "Volare" in collaboration with Gianni Morandi.
The virality of the videos got him not a few haters who in most cases criticized it for the same reasons that every commercial catchphrase is criticized: the success. We do not want to defend anyone: as the artist himself says "They are just songs" and as such they must be considered. The thing that we want to analyze is the videomaker ability of the young boy who in addition to having made a great job with special effects in all videos he also managed to place hustlers e quotes almost perfectly. And two videomakers tell you.
The product placement in the video of "I do what I want"
In the last song "I do what I want" we found out for youi tutti i product placement.
We would like to clarify that an artist who finds a way to monetize thanks to advertising is an artist with a minimum of awareness and desire for growth. This article does not in any way want to denigrate the choice of inserting products in favor of the camera, on the contrary, it wants to be an inspiration to many creatives who have not yet understood how to monetize their work seen by thousands of people.
1. Hp Omen X
The whole setup Hp Omen X is highlighted in a sequence shot to demonstrate the "advanced department" in the setting of the video. The entire kit stands out as if they were the most powerful products on the market in the futuristic context of the beginning of the video clip.
[amazon_link asins=’B01N63NFIR,B01MZG97RX’ template=’CopyOf-ProductCarousel’ store=’frezzanet04-21′ marketplace=’IT’ link_id=’75454799-8783-11e8-aba1-b708dd514b8f’]
2. Supreme
Here the good Fabio shows off his t-shirt in favor of the third of the room Supreme, which is known, for its target is one of the reference brands.
3. Steel
Ok here we are a bit trolling, Acer will hardly have paid for a placement of an old cathode ray tube, but as good retro-gamers we like to dream and imagine so.
4. Vetements
Always in favor of the room, especially with visual adjustments is the Vetements cap.
5. Salumeria Esselunga and the entire supermarket
Here we change context, we end up inside the Esselunga and from the first frame “the values ​​of the company” are immediately reflected, such as the contact between the public and the orderly arrangement of the products as a symbol of cleanliness. From here on it will be a riot of products, probably only this placement will have covered the costs of staging the entire video.
6. Gift Card and Rossana
This scene is a riot of Placement, chapeau. All the shelves are decorated with the famous childhood candies of all of us, the "Rossana“, Neatly arranged and omnipresent in the scene.
Below we can find the Gift Cards arranged with a symmetry and cleanliness to scare even the compulsive maniacs.
Background logos on the column Esselunga and the slogan in plain sight in the third right of the background, “There is more pleasure in saving”.
7. “Liberato” and the Crackers.
In this frame we can see a possible “Liberato”, today's neo-melodic pop icon, holding a pack of Peeled Esselunga, alongside the salty crackers always Esselunga. (Ed. Yep, we know it's Samuel Heron, we were playing on Liberato's identity.)
8. Samsung
Samsung will appear in three distinct scenes, the first where the logo will create an imprint for the user of the video, it will then appear in another scene where everyone will have only Samsung phones in their hands intent on shooting the video and in the following scene, with Rovazzi doing the leap of the Panda, where a nice and good advertising will be shown at the slow motion of Samsung s9. Chapeau here too.
[amazon_link asins=’B079XF85SP,B079Z7LCGF,B06XWN7VCQ,B079Z7S476′ template=’CopyOf-ProductCarousel’ store=’frezzanet04-21′ marketplace=’IT’ link_id=’ab8733cf-8783-11e8-8cd2-cb814bf8d783′]
9. Celly
Here we have a quick and stealth placement at Celly, an española company of smartphone accessories.
10. Snack Mix Max
A nice lady is ready to take the Balconi Max Snack Mix
11. Balconies Dance
Here people even dance with Balconi products, in the background the trolley in favor of the room with the clearly legible supermarket logo.
12. Esselunga breakfast
While the gentlemen go wild, the latest Esselunga placements arrive with breakfast products.
13 & 14. Hoverboard Tekk and Top Esselunga products
First the “Tekk” hoverboards are shown, then the camera changes framing and focuses on the “Top” products of the Esselunga range.
15. Fiat Panda
Rovazzi gets on the new Panda, mentions it in the song, even jumps over it. That Rovazzi is a fan of Trackmania?
16. Tsunami
After transforming into the beautiful Leotta Fabio is intent on piloting a Maremoto-branded jet ski.
17. Radiolina 2000s
This is not entirely a placement, you can see a radio from the early 2000s, from the video we do not understand the brand, but it is there on display.
18. Twin Peaks
Damn, that's Bob from Twin Peaks. Yes, Lynch we know you have dropped the grain.
Conclusions
The video itself breaks through the fourth wall dozens of times. In exactly 9 minutes, musicians, singers, video games and films are mentioned and everything is seasoned with a rich dose of self-irony.
The same characters let themselves be made fun of, like Ramazzotti with the gag of the clothespin or Albano who is "morphed" into Luis, comparing two generations of influencers in parallel.
This article was not written to praise Fabio Rovazzi but to give an impetus to those who have not yet understood how to really make money in a world of Sharks. Turn the Youtube trends a bit, look at who is at the top and count all the products that appear in the shot, a world will open up to you.
Finally, that blue bowl is a reference to Fortnite, we hoped it was something else. (meme de ilCirox)
Article written by Daniele and Amerigo.
