The videogame Sakuna: Of Rice and Ruin, keep crunching numbers after numbers. The incredible sales results this video game is having are pushing Marvelous to consider aevolution of your company in terms of development and marketing strategy.
This is what emerges from a report del publisher Marvelous, who declares that only 350 thousand of these units have been sold from 25 November to today, thus reaching an overall result of 850 thousand physical and digital copies of Sakuna sold since its launch. Almost a million!
For those unfamiliar with the game, Sakuna: Of Rice and Ruin is a side-scroller that mixes elements action to mechanics from farming sim. The player plays the role of Disaster, spoiled goddess of the harvest exiled from her heavenly home and sent to an island overrun by demons. Here, in the wilderness, you will have to withstand the elements and monsters by cultivating the rice, source of his power, to be able to fight any opponent. For more information, we refer you to our review.
In the Marvelous report, another interesting information also emerges: the publisher together with its partners seems willing to pursue a "Multi Content" strategy to develop a wide variety of content of entertainment across multiple devices and across multiple activities, from home consoles to arcades, passing through the mobile market.
At this point it seems that, thanks to the Sakuna success, Marvelous wants to expand its influence in the video game industry by producing new IP that can be based on strategies multi-content, multi-use and multi-device. Let's just hope that Marvelous spreads its new video games overseas as well.
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