Although Diablo Immortal since it was revealed in 2018 it has not had an enthusiastic reception from critics and fans for the ways of communication, Activision seems to focus strongly on the mobile market according to a statement made by Dennis Durkin, CFO of the company, during a discussion about Call of Duty Mobile in a Q&A on the last financial quarter just ended.
Not surprisingly, more and more videogame companies are focusing on our smartphones which are in effect the most used and accessible technological devices ever. Despite the mistakes of the past, the games of dubious quality, the loot boxes and the many other problems deriving from the mobile gaming, slowly more and more games of remarkable invoice are breaking into the hearts of even the most traditionalist and uncompromising players, showing how this market segment, always in steady growth, can aspire to become also of qualitative depth as well as a real one Traino of the entire gaming industry.
There is still a lot more to come to mobile. CoD Mobile has been a great start, but we're just scratching the surface of what that franchise can be on mobile, plus integrating gaming experiences across multiple platforms, we know it's an incredible opportunity for the franchise.
Durkin not only justifies the idea of Diablo Immortal through the success of Call of Duty Mobile, but also explains how Activision Blizzard in the near future will increasingly focus on the mobile market.
Call of Duty Mobile's early hits represent incredible proof of how the franchise's strategy is really working. And certainly it applies to many other franchises we have. We see our current players looking for more and more ways to connect with their favorite IPs, be it via mobile or other platforms, and offer authentic and truly profound experiences on new platforms it can lead to a very, very high commitment. And this quarter's results prove it. [...] It's not just about Diablo, but also all of our franchises, and our teams see the opportunity to achieve a greater reach of players, commitment and investment, bigger than it was before, across all of our franchises.
Activision also notes that its counterpart Blizzard is planning to expand internal testing of Diablo Immortal to a collective company-wide playtest in the coming weeks. Is the Diablo Immortal release date approaching? At the moment we do not have any relevant information about it yet.
In the meantime, what are the Activision Blizzard franchises that you would like to see appear in mobile gaming sooner or later?
